Business and trademark owners must act quickly to prevent their names and marks from being linked to pornography. The Internet Corporation for Assigned Names and Numbers (ICANN) recently approved the use of domain names using the top level domain ".XXX" for websites featuring adult content.
Trademark owners and businesses' have an opportunity to block registration of .XXX domain names that correspond with their marks or business names. Under what ICANN has labeled the "Sunrise B period," business and trademark owners may file an application with participating domain name registrars for a fee typically ranging between $200-$300. The fee will protect the mark for ten years. The Sunrise B period runs until October 28, 2011. Beginning November 8, 2011, the adult entertainment industry will have the .XXX version of any available name. Beginning on December 6, 2011, the general public will be able to bid on those domains.
Trademark and business owners may find that purchasing the .XXX version of their business name and trademarks for a few hundred dollars may be nominal in expense in comparison to the damage to their business and marks should their good name fall into the hands of adult entertainment website operators. Business and trademark owners should act now by contacting participating domain name registrars to purchase the .XXX version of their name and marks.
Sean is a member of the SCwSG Dream Team
Copyright 2011 D. Sean Velarde, Esq. All Rights Reserved, (303) 796-2626
Sean is a member of the SCwSG Dream Team
Copyright 2011 D. Sean Velarde, Esq. All Rights Reserved, (303) 796-2626
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